CEO and Founder
Rebecca Sadwick is the CEO and Founder of Strategica Partners, a leading go-to-market advisory that defines scalable growth strategies for education technology ventures. The education market is a unique landscape, but often treated as a standard business-to-business (B2B, for products targeting schools or districts) or business-to-consumer (B2C, for those targeting individual teachers, parents, or students) go-to-market play. Sadwick and Strategica Partners leverage deep expertise in education policy research and pedagogy, government affairs, and strategic marketing and branding leadership to provide high-performing market analyses, marketing strategies, and go-to-market roadmaps.
Sadwick is also a Technology Contributor to Forbes, writing about societal impacts of advancements in the tech sector. Her publication topics have included include: youth Internet safety; human trafficking and the digitization of child exploitation; women and diversity in technology; K-12 teacher tenure systems; and the impacts of merit-based K-12 teacher pay. The views expressed in these posts do not reflect those of current or prior employers.
Sadwick has a background in tech policy research and digital marketing. She served as Director of Marketing at GoGuardian, an education technology company that provides digital learning software to K-12 schools. As the company’s first marketing hire tasked with building out a high-performing team, Sadwick’s commitment to user-centric initiatives emphasizing credible thought leadership and value-added messaging helped affirm GoGuardian as the industry’s gold standard. As a research lead, she also managed the Digital Technologies Initiative at the UCLA Luskin Center for Innovation - leading research on public policy and social justice issues in the tech sector.
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