Beautycounter was founded by Gregg Renfrew in 2013 to create increased transparency and safety in the personal care industry. Renfrew had previously led a business career, working with merchandising executives such as Martha Stewart and Susie Hilfiger. Beautycounter released nine products in March of 2013, including facial cleansers, eye creams, and shampoo. The company launched as a direct retail brand and sells through its website, independent consultants and retailer partnerships including J.Crew and the Target. Renfrew and Beautycounter have established a list of 1,500 potentially harmful ingredients that the company avoids using in its products, known as the “Never List.” Renfrew actively lobbies for regulation in the cosmetics industry to limit the amount of harmful chemicals included in products sold in America.

YUNI was founded by natural beauty pioneers and yoga teachers, Emmanuel Rey and Suzanne Dawson. YUNI creates healthy, natural solutions that save time, enhance performance and relieve stress to ensure those who are active can pursue a life with more passion and find more joy in every moment. The YUNI brand embodies the philosophy of responsible beauty, a belief centered on the empowerment to take initiative towards responsibility for one’s own wellness and use of products that enhance overall health of both body and planet. Specializing in natural ingredient usage, YUNI strives to enhance well being by avoiding any artificial ingredients that may be harmful. All product formulas are non-toxic, plant based and free of parabens, phthalates, formaldehyde, petrolatum, sodium lauryl/laureth sulfates, mineral oil, synthetic colors or fragrances, GMOs, PABA, EDTA, or PEGs.

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