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Thursday, Apr 18, 2024

2019 Fashion & Beauty Awards: Fashion Rising Brand Finalists

LumberUnion set out with a new formula for getting dressed with the spirit of the Pacific Northwest as inspiration. The brand has begun its journey toward being the next generation American brand! The collection isn’t built by season, but rather as a collection of pieces mirroring the way its customer dresses every day. The customer begins to build a look with “best basics” starting with underwear and premium tees, followed by periodic releases, which include tops, bottoms, premium denim, and everything in between. The goal of LumberUnion is to make the best product possible through creativity and innovation in terms of how the product is made, how materials are sourced, and how they are brought to market. The priority is making the best products, in the best places, in the best possible way.

Rastaclat is a successful organization driven by the mission to spread positive vibrations – “One Wrist at a Time.” As a first-generation American originally from Kenya, Daniel Kasidi faced struggles early on in life, but learned that with determination and persistence, anything is possible. Skateboarding as a teenager earned Kasidi a sponsorship from a notable shoe company and it was through that stockpile of sneakers that the first classic shoelace bracelet would come to fruition. Throughout his journey, Kasidi worked as a technical designer with great companies under the license of Levis and Reebok. Gaining a decade of valuable industry knowledge, Kasidi decided to reignite that fire that was fueled in his teenage years with the launch of Rastaclat. What started as a made-to-order business, the handcrafted shoelace bracelet has become a full-fledged social movement embraced by all walks of life and his vision is heralded with every single touch point.

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