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2019 Fashion & Beauty Awards: Fashion Direct to Consumer Finalists

John Elliott is a fashion brand located in Los Angeles that designs and produces modern and aspirational apparel. The brand sells both direct-to-consumer on its website and to wholesale partners around the world. The brand shows in New York and in Paris, and prides itself on quality, customer experience, and style. CEO and Co-Founder Aaron Lavee has been driving the business since inception and the company continues to grow at a steady pace. Although the company started as on online direct to consumer company with a great and reputable men’s line, it has now expanded to women’s clothing as an addition.

Lunya was launched in October of 2012 as Ashley Merrill was both newly enrolled in the Anderson MBA program at UCLA, and pregnant with her first child. Merrill, a true trendsetter, through Lunya has created an apparel category that didn’t previously exist: luxury sleepwear. Using premium fabrics like washable silk, alpaca, linen, organic pima cotton, and with thoughtful and intentional design decisions, the company has experienced 500% average YOY growth since inception, now has three locations (L.A., and two in NYC), employs 50 people, and is soon expanding the line with a men’s collection.

Founded in 1995 by Trina Turk and her husband, photographer Jonathan Skow, as a women’s contemporary clothing line, Trina Turk has evolved into an iconic lifestyle brand, celebrating California style with eleven annual collections of chic women’s ready-to-wear and accessories, including jewelry, handbags, eyewear and footwear, plus swimwear, activewear, a Mr Turk menswear line, and residential decor and textiles. The Trina Turk brand’s corporate headquarters, design, and production are located in Alhambra. The first retail store opened in Palm Springs in 2002 and has since expanded to eleven signature boutiques: Palm Springs, New York, Fashion Island in Newport Beach, Burlingame, Miami, Dallas’ Highland Park Village, Atlanta’s Phipps Plaza, Manhattan Beach, Market Street in the Woodlands, Texas, the Houston Galleria and most recently, Honolulu. An outlet store operates in South Pasadena.

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