BRAND OF THE YEAR WINNER
Fabletics is a high-performance lifestyle brand where fitness and fashion meet. Co-founded by TechStyle Fashion Group and leading actress Kate Hudson in 2013, Fabletics was designed with the modern woman’s busy lifestyle in mind. Established to offer high-quality activewear at an accessible price, every Fabletics piece is intended to fit seamlessly into every movement – from Pilates to power yoga – and every moment – from desk to dinner.
Under the TechStyle Fashion Group umbrella, Fabletics has become the fastest-growing brand in the activewear space, with a customer base of more than 1.5 million active VIP members online and across its more than 30 storefronts. By adopting TechStyle Fashion Group’s innovative take on subscription, Fabletics’ VIP Membership program allows for more flexibility than traditional programs by giving customers the opportunity to buy what they want, when they want. Instead of recurring monthly or annual fees and sending products that the customer didn’t select themselves, members are given continuous 30-50% discounts on all products and perks including special sale access, free shipping, and specially curated outfits in exchange for committing to preview products each month. Despite the difficult climate for retailers, Fabletics has found success in its expansion into brick-and-mortar by investing in technology that drives growth across the brand’s operations, enhances customer personalization and achieves true omni-channel commerce for a seamless shopping experience.
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