Alo Yoga is relentless about making the best yoga clothing in the world explicitly to inspire yogis (and yogis to be) to have more yoga in their life. Inspiring mindful movement is at the core of why the company does what it does at Alo—it’s a calling. The team at Alo is focused on the fact that mindful movement leads to better living. Alo began in Los Angeles in 2007 because the founders wanted to spread good by bringing yoga to the world: to anyone who is experiencing the transformative power of yoga, to the world’s best yogis who wear Alo because it’s the line that actually elevates their practice, to the celebrities and the fashion-forward who wear Alo because it’s the perfect street brand, comfortable, contemporary and decidedly not just for the mat.
A beautiful play on classic shapes, modern detail and Parisian charm, the Clare V. line continues to evolve with each new collection. Though she started with laptop cases, Clare Vivier now produces a full range of bags and accessories, including tech, travel, small leather accessories, men’s, t-shirts and shoes. While the brand has continued to grow, the line continues to be made exclusively in Los Angeles since 2008. In addition to the core collection, Clare has collaborated with exciting brands and artists including Steven Alan, Other Stories, artist Donald Robertson, Mike D., Sephora, Garrett Leight and Equipment, and supports an ongoing partnership with Every Mother Counts. Since opening the very first Clare V. flagship in Silverlake in 2012, additional Clare V. locations have opened in Nolita, Santa Monica, West Hollywood, Brooklyn, Newport Beach, San Francisco, and most recently, Chicago and Denver.
FRAME is a brand that bridges the heritage and quality of manufacturing in Los Angeles with a distinctly European aesthetic. Its collections take inspiration from a French way of “dressed up casual” embodied by the style icons of the 1970s. Since the brand’s inception in 2012, FRAME has rapidly evolved from the off-duty models favorite denim brand, to a fashion house that produces four ready-to-wear collections a year. With headquarters split between Los Angeles and London, FRAME is known for its coveted wardrobe classics, American craftsmanship and its loyal following.
GUESS was established in 1981 by the Marciano brothers, who left the south of France in pursuit of the American dream. Inspired by a European influence, the Marcianos redefined denim. One of their initial designs was a stonewashed, slim-fitting jean, the 3-zip Marilyn. Bloomingdale’s was the first department store to welcome the brand by ordering two dozen pairs of jeans. They disappeared from the shelves in just hours. This was the beginning of a long success story. GUESS quickly became a symbol of a young, sexy and adventurous lifestyle. Throughout the decades GUESS invited people to dream with its iconic and timeless advertising campaigns that turned unknown faces into famous models. Today, GUESS is a truly global lifestyle brand with a full range of denim, apparel and accessories offered in over 80 countries around the world.
For reprint and licensing requests for this article, CLICK HERE.
Stories You May Also Be Interested In
- 2019 Fashion & Beauty Awards: Fashion Trendsetter of the Year Finalists
- 2019 Fashion & Beauty Awards: Fashion Rising Brand Finalists
- 2019 Fashion & Beauty Awards: Fashion Made in California Finalists
- Denim Vets Button Up New Look
- Jeans Go Green
- Guess Backs Green Jeans
- STYLE | Flexible Fashion | Randy Watts, William O'Neil + Co. Inc.
- 2019 Fashion & Beauty Awards: Beauty Social Responsibility of the Year Finalists