Kosas is a visionary collection of nourishing, skin-flattering color cosmetics. Limited only by the team’s own imagination and not bound by tradition, Kosas creates unparalleled blends that feel better, last longer, and make an impact. Kosas’ mission is to revolutionize what beauty means and change the complicated relationship between beauty and makeup. Kosas takes its name from the philosophy of the five “kosas” of self. According to this philosophy, there are five intersecting and connected layers of self that communicate with each other: a physical layer, a vitalizing layer of energy, a sensory mental layer, a discerning intellectual layer, and a layer of truthful bliss. Beauty lives in each of these layers, not just in the physical. At Kosas, the company’s clean, skin-loving, botanical formulas and expert color pigmentation honor the beauty in every layer of the self. Kosas undoes conventional rules and creates products that are beauty rebels, effortlessly applied, flattering across skin tones, and enriched with beneficial skincare ingredients.

Kosas was founded in 2015 by Sheena Yaitanes, a scientist, artist, entrepreneur, wife, mother, and life-long beauty devotee. By combining her passions she created a collection of elevated products for women who love makeup as much as she does.

Return to Index

For reprint and licensing requests for this article, CLICK HERE.