BRAND OF THE YEAR
DRYBAR
Drybar is based on the simple concept of focusing on one thing and being the best at it: blowouts. The idea was a natural one for curly haired founder Alli Webb, a longtime professional stylist, who constantly found herself overpaying for blowouts at traditional salons. In addition to more than 150 locations throughout the US and Canada, the company’s growing product line (created specifically for the perfect blowout), is sold through Drybar’s own shops, as well as Sephora, Nordstrom, Ulta and Bloomingdale’s.
Drybar serves more than two million blowouts a year and makes its mission to celebrate bringing happiness and confidence to all. Drybar has continued to be a pioneer in the marketing space with continued partnership programs unlike any other beauty brand. The brand currently has successfully launched over 150 locations and continues to grow. The brand’s mantra is “Peace, Love and Blowouts.”
