What makes a company a great place to work? One consideration is the brand a company has developed and how that brand in perceived as a workplace by other organizations and the world at large.

The way others perceive your company can be critical to attracting, engaging, and retaining top employees. A strong message that clearly communicates why an organization is an employer of choice and a place filled with a thriving staff can set you apart from your competition and help attract like-minded employees. That’s why many successful companies actively develop an employer brand to highlight their reputation as a great place to work.

The 13th annual “Best Places to Work in Los Angeles” luncheon and awards celebration was hosted by the Los Angeles Business Journal at the LA Grand Hotel on Monday, August 9th. The event saluted companies that, according to the people who work for them, are the most successful in business and in nurturing their own.

Each company profiled here has its own special methods of elevating morale and team spirit to new heights. In some cases, that means having a robust and generous employee benefits package; in others it may mean the company hosts fun teambuilding events and exercises, or contributes proactively to each employee’s overall well-being, be that through wellness programs, generous time off protocols, workplace amenities, charitable endeavors, engaged and accessible management or any number of other elements that lead to improved employee quality-of-life. But one thing that is common among all of them is a commitment to the concept that employees’ well being directly impacts a company’s well being—in the eyes of the public, its business partners, customers and shareholders.

Many studies have been done on company morale and one thing that comes to light often is that the type of work environment provided directly impacts employees’ personal and professional life. When looking for a company to work for, it’s not all about salary and vacation time anymore. People want to know about the culture, the opportunities for upward mobility, and the education and training made available to employees. People want to know which companies are the best places to work and what makes them great. And we are here to point them in the right direction!

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