100 Thieves, a two-year-old Culver City company with a number of teams in e-sports leagues, announced Oct. 23 it has raised $25 million to date, and that it will now be co-owned by rap star Drake and music producer Scooter Braun.
Drake and Braun, best known for producing for Justin Bieber, will join Matthew Haag, the former “Call of Duty” world champion, and multi-billionaire Dan Gilbert, who owns the Cleveland Cavaliers and chairs Quicken Loans Inc., as co-owners.
Haag described 100 Thieves in a press release as an “apparel and lifestyle company,” in addition to e-sports franchise team owner, and stated that, “apparel collaborations are on the way.”
In addition to Drake, Braun, Haag and Gilbert, investors in 100 Thieves include WndrCo, the Beverly Hills-based consumer technology holding company that is founded by Jeffrey Katzenberg.
Media and entertainment reporter Matthew Blake can be reached at (323)556-8332 or firstname.lastname@example.org
For reprint and licensing requests for this article, CLICK HERE.
Stories You May Also Be Interested In
- 100 Thieves Raises $35 Million, Plans New Headquarters
- 100 Thieves Raises $35M
- Digital Radio Station Dash Raises $4.9 Million
- Immortals Answers ‘Call of Duty’
- E-Sports Company Immortals Partners With Mountain Dew, Expands Lions Gate Role
- Immortals Buys Infinite Esports & Entertainment
- Banc of California Stadium to Expand Entertainment Offerings
- Oak View Adds Englander, Awaits NHL Decision