The California Senate and Assembly unanimously approved the California Consumer Privacy Act (CCPA) on June 27, 2018 (AB 375), and Governor Jerry Brown signed it into law the next day.

WHAT THE CCPA DOES

The CCPA gives consumers the right to know what sort of information companies are collecting from them, what the purpose of collecting that information is, and with whom the companies are sharing that information. Consumers have the ability to tell companies to delete their personal information, and not to share or sell the information, and the

companies are not obligated to treat the consumers any differently as a result of their decision to opt out. Under the CCPA as it currently reads, companies and employers who are subject to the law must be ready to comply by January 1, 2020.

THE CCPA’S PRIVATE RIGHT OF ACTION

As drafted, the CCPA includes a private right of action for consumers whose personal information “is subject to an unauthorized access and exfiltration, theft, or disclosure as a result of the business’ violation of the duty to implement and maintain reasonable security procedures and practices appropriate to the nature of the information to protect the personal information.”

A consumer may bring a lawsuit under the Act’s private right of action if he or she is able to meet certain requirements. Before initiating any lawsuit against a business for statutory damages on either an individual or classwide basis, a consumer must provide that business with 30 days’ written notice identifying the specific provisions of the CCPA that the consumer alleges have been or are being violated. If the business is able to cure the alleged violation and provides the consumer with notice that it has done so and that it will not continue to violate the CCPA, the consumer cannot initiate a lawsuit against that business seeking statutory damages.

DEVELOPMENTS AFTER ENACTMENT

After AB 375 was enacted, various consumer groups weighed in with concerns about the bill. Attorney General Xavier Becerra chimed in with a letter addressed to the CCPA’s sponsors on August 22. Notably, Becerra proposes that the private right of action should allow consumers to seek legal remedies for themselves to protect their own privacy, instead of the “limited right to sue” they are afforded under the CCPA only if they become a victim of a data breach. Becerra cautions that this limited private right of action will increase his need for enforcement resources. Where the line is ultimately drawn will be informative as businesses and employers prepare to respond to the enactment of the CCPA and begin to understand the parameters of lawsuits brought by individuals.

Becerra also pushes lawmakers to remove the “unnecessary requirement” that private plaintiffs notify the attorney general before filing data-breach-related claims under the law because the requirement would foster “unnecessary personnel and administrative costs” for the attorney general’s office.

PASSAGE OF SB 1121

On August 31, the legislature passed SB 1121, which functioned as a “cleanup bill” focused on tackling various technical corrections to the CCPA, and Governor Jerry Brown signed the bill into law on September 23. SB 1121 delays enforcement of the CCPA by the attorney general and removes the requirements for individuals to notify the attorney general’s office before filing lawsuits. SB 1121 also prevents the state regulator from enforcing the CCPA until the sooner of July 1, 2020, or six months after the publication of the regulations. This change now no longer allows the attorney general to prevent a private plaintiff’s case from going forward if the attorney general decides to prosecute instead. This change essentially streamlines a private plaintiff’s path to litigation without having to seek approval (or wait 30 days) from the attorney general’s office. Further, SB 1121 addresses various business groups’ concern about the definition of “personal information” by defining that term to mean that data must be “reasonably linked, directly or indirectly, with a particular consumer or household.”

LOOKING FORWARD

What the CCPA will ultimately look like when it is eventually enacted continues to be somewhat of a moving target, and the California legislature is expected to make more substantive changes to the law. It is becoming increasingly clear, however, that the private right of action portends an onslaught of consumer privacy lawsuits, especially if the ultimate version adopts the attorney general’s proposed expansive revision of what falls under the private right of action.

Robert D. Phillips, Jr. is a Partner and Gillian H. Clow an Associate with Alston & Bird. For more information, visit alston.com

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