Halo Top Creamery
Shannon Kelly serves as Corporate Counsel for Eden Creamery LLC, popularly known as Halo Top Creamery, a brand founded in 2012. In just a few years, Halo Top has grown from a two-man operation into a company valued at over $100 million that is outselling ice cream icons, including Ben & Jerry’s and Haagen-Dazs. Made famous for creating a new “better for you” category in ice cream, with each of its pints containing about 300 calories, compared to 1,000+ calories for the average pint.
In her role at Halo Top Creamery, Kelly manages all legal aspects for the rapidly growing, highly successful company, including providing counsel on matters related to advertising and marketing, employment law, intellectual property, food law, and FDA compliance. She has significant expertise in emerging food and beverage brands and in her role at Halo Top, she is in charge of managing the legal aspects of running a company that outsources a majority of its operation and is engaged in rapid international expansion. Though Halo Top was founded by two lawyers, Kelly is the only employee dedicated full-time to handling the company’s legal matters, from regulatory to trademark to litigation to contract review issues. She has also become a trusted advisor on all labor and employment related issues.
Prior to joining Halo Top, she served as counsel for the Venturing and Emerging Brands division at The Coca-Cola Company and as counsel for ZICO Beverages LLC. Kelly is a great asset and strategic advisor to food and beverage companies and has developed a reputation as a true rising star in the legal community.
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