ICM Partners Announces Alliance with Video Game Talent Agency

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ICM Partners Announces Alliance with Video Game Talent Agency

Prominent talent agency ICM Partners announced June 14 a partnership with Evolved, a talent agency that focuses on representing e-sports players.

Brad Turell, a spokesman for Century City’s ICM Partners, said that the move is not a takeover of Evolved.

Instead, it’s a profit-sharing agreement in which ICM would use their resources to provide acting, endorsement and other potential opportunities to the Evolved roster of mostly video game players.

Los Angeles’s fifth-largest talent agency, as measured by the number of talent agents, ICM’s clients include Beyonce, Kendrick Lamar, and Jerry Seinfeld.

Evolved is a two-year-old company based in west Los Angeles, whose featured clients include Seagull, a pro Overwatch player, and Apollo, a pro League of Legends player.

Media and entertainment reporter Matthew Blake can be reached at (323) 556-8332 or [email protected]

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