Athleisure apparel brand Fabletics is partnering up with singer Demi Lovato to launch a new workout wear collection, the company announced on Jan. 2.
For Lovato, this marks her third time collaborating with the brand. Besides new looks for athletic wear, Lovato is debuting accessories that include seven footwear styles and two bags. Lovato’s collaboration promotes body positivity and female empowerment, the company said.
"Demi's leveraging her creative abilities, and has become more confident as a designer. In approaching this collection she channeled what she and her fans are looking for in active wear pieces which support her life as a confident woman," Felix del Toro, chief merchandise and design officer said, in a statement.
Fabletics was co-founded by actress Kate Hudson, and entrepreneurs Don Ressler and Adam Goldenberg in 2013. Ressler and Goldenberg are co-chief executives of El Segundo–based TechStyle Fashion Group which rebranded itself from JustFab Inc. in 2016. Techstyle is the parent company of Fabletics and other brands including JustFab and ShoeDazzle.
Manufacturing and trade reporter Shwanika Narayan can be reached at firstname.lastname@example.org or 323-556-8351. Follow her on Twitter @shwanika.
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