AWARE PRODUCTS | LA
Aware’s LA heritage dates back to 1974 when two successful hairstylists, immersed in the world of celebrity and interacting with their clients on a daily basis, saw an opportunity to make a difference. The company has grown since then, with the help of some of the sharpest, most inspiring people in the industry. Aware is a strategic partner for everything from trend insights and ingredient research to development and manufacturing of award-winning products. The company works with brands every step of the way, applying creativity, technical knowledge, current on-trend insights, and efficient facilities to bring new product ideas and innovations to life. Aware shares brands’ vision to craft high-performance skin, hair, bath, and body products that satisfy consumer needs and differentiate the brands with whom Aware works. Aware is made up of innovators, they are formulators, and they are creators. The team “is Aware,” and thrives on creating greatness.
For reprint and licensing requests for this article, CLICK HERE.