Gregg Renfrew started Beautycounter as a company devoted to progress. Decades of studies indicate that serious health issues (including but not limited to asthma, cancer, and infertility) are on the rise and are due in some part to our ongoing exposure to toxic chemicals – whether it’s in the shower, on our commute, while we eat lunch at a local restaurant, or when we clean our kitchens at home. There are more than 80,000 chemicals on the market today. Many don’t have any safety data. This is particularly true of those used in the skin care and beauty industry. Beautycounter is committed to a health and safety standard that goes well beyond what’s required by U.S. law: the company has prohibited the use of more than 1,500 questionable or harmful chemicals through “The Never List” all while ensuring its products perform and that they are as indulgent as any other luxe shampoo, lipstick, or oil in the market.
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