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Monday, Apr 28, 2025

Luxury Watches 2017: TAG Heuer teams with Aytron Senna

Thirty years ago, Ayrton Senna won the legendary Monaco Grand Prix for the very first time. To celebrate this unique legacy, TAG Heuer has welcomed Bianca Senna to the inauguration of its new boutique in Monaco, for the exclusive preview of the new Senna collection of limited edition pieces.

For the first time, TAG Heuer’s famous Heuer-01 proprietary movement is paired with the Senna design codes. With an imposing 45 mm case, the Carrera Heuer- 01 chronograph in black brushed steel with touches of red houses the skeleton dial and sapphire case back, allowing the precision engineering of the Manufacture movement to be admired.

The other pieces in the series are two Formula 1 models, one of which is the chronograph version, TAG Heuer’s archetypal “motor racing” model. Both watches are 43 mm in diameter and black, highlighted with touches of red, a combination which is a clear nod to the spirit of high speed racing. The dial features three red lines, hinting at the tracks left by a speeding race car. The chronograph version features a quartz movement accurate to a tenth of a second – an indispensable feature in a motor racing watch – powering the small counter at 6 o’clock, with the minute counter at 9 o’clock and the running seconds counter at 3 o’clock.

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