Snap Inc. justifies $20 billion valuation with user engagement, DirecTV Now claims more than 200,000 subscribers in first month, and Warner Bros. to run first Snapchat puzzle lens ad.

Snap Inc. Justifies $20 Billion Valuation with User Engagement

Snap Inc. is hoping to convince public market investors the social media company is worth upwards of $20 billion by stressing how much users engage with the app on a daily basis, reports Bloomberg. The company is presenting a number of engagement metrics that will be used to build financial models to determine its valuation.

DirecTV Now Claims More Than 200,000 Subscribers in First Month

AT&T’s DirecTV Now streaming service claimed to have more than 200,000 subscribers one month after its launch, reports TechCrunch. The streaming service has been selling with discounted launch pricing, offering more than 100 channels for just $35 per month, with the option to add on premium networks like HBO and Cinemax for just $5 each.

Warner Bros. to Run First Snapchat Puzzle Lens

Warner Bros. will run a sponsored Snapchat puzzle-game selfie lens on Sunday for its upcoming movie “King Arthur: Legend of the Sword,” making it the first brand to buy the interactive advertising feature. The game works like a tile-based pocket puzzles, where you have to rearrange the scrambled tiles to complete a picture.

Send tips on L.A. tech companies and startups to reporter Garrett Reim via greim@labusinessjournal.com. Follow @garrettreim on Twitter for the latest in L.A. tech news.

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