“It is quite often more cost-effective to target a related audience,” he said, noting that buying advertising against “Frank Sinatra” online is more expensive.

As it turns, out Davis fans are more likely to be hard core and willing customers of the crooner genre, while everyone likes Sinatra.

Tech Jobs

When the L.A. Tech Job Fair kicks off on Jan. 26 in downtown, the Los Angeles Mayor’s Office and Jason Nazar, an entrepreneur in residence with the city, are hoping it will be the biggest tech job fair the city has ever seen.

“This is the first time ever that every major tech company will be together at one summit,” said Nazar, who is also chief executive of Santa Monica salary comparison website Comparably.

Hosted at co-working space the Reef on Broadway and Washington Boulevard, Nazar said more than 4,500 people have registered for the event and more than 140 tech companies have signed up to attend. Those scheduled to participate include dating app Tinder, human resource company Cornerstone OnDemand, and online legal document provider LegalZoom. The event is free for job seekers; a table for hiring companies costs $100.

The L.A. Tech Job Fair is the brainchild of Nazar, who has organized the event as part of his responsibilities as the city’s entrepreneur in residence, a one-year, unpaid business advisery position to Mayor Eric Garcetti. The city’s other entrepreneur in residence is Eva Ho, former general partner at Susa Ventures, a venture capital firm in the Fairfax District.

In addition to hosting meet-and-greet opportunities for hiring companies and job seekers, the event will have a number of career development seminars and a keynote address from Garcetti.

“What we are trying to do is to get people noticed by these companies without a resume,” he said. “The goal is really to help as many people to get access to the top tech companies and get hired.”

Staff reporter Garrett Reim can be reached at greim@labusinessjournal.com or (323) 549-5225, ext. 232.

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