WhatsApp updates with Snapchat-like vanishing content, SpaceX lands its latest Falcon 9 rocket booster, media buying on Snapchat confuses advertisers, and more.
Facebook’s WhatsApp could slow Snapchat’s international growth with the launch of WhatsApp Status, a new tab for sharing decorated photos, videos and GIFs that disappear after 24 hours, reports TechCrunch. The addition, which is also be encrypted, is another attempt by Facebook to copy Snapchat feature by feature.
SpaceX launched a Falcon 9 rocket on Sunday from the same launch pad at Kennedy Space Center where NASA sent astronauts to the moon, reports CNET. A few minutes later at nearby Cape Canaveral Air Force Station the first stage of that rocket came back for a soft landing on earth.
Media buyers are confused by the different advertising options available on Snapchat, reports DigiDay. Some of the confusion stems from a lack of Snap Inc. account representatives to handhold ad buyers, according to one ad executive.
Snap Inc. has started selling its spectacles online after initially only selling the camera-rigged sun glasses via special vending machines, reports Variety. The glasses cost $130, and are designed for Snapchat users to capture and upload 10-second clips to the app.
For reprint and licensing requests for this article, CLICK HERE.
Stories You May Also Be Interested In
- Silicon Beach Report Aug. 24: Digital Domain Partners with World Surf League for 360-Degree Content
- Silicon Beach Report Oct. 3: Faraday Future Signs Battery Supply Agreement with LG Chem
- Silicon Beach Report Feb. 9: Snap Is Trying to Lure Instagram Advertisers by Offering Them Free Ads on Snapchat
- SpaceX Makes Successful Rocket Launch and Landing
- Silicon Beach Report July 5: Snapchat Lets Users Add Links to Web Content
- Silicon Beach Report March 29: Santa Monica’s DogVacay Purchased by Rival Rover.com
- Silicon Beach Report Nov. 29: Proofpoint to Acquire Secure Browser Developer Weblife for $66 Million
- Silicon Beach Report Nov. 16: Sony Skipping E3