Jonathan Rosenthal.

Jonathan Rosenthal. Photo by Ringo Chiu.

West Los Angeles-based Warehouse Exchange has struck a deal with a group of logistics companies to extend its “airbnb”-like warehouse rental platform nationally and internationally.

Warehouse Exchange’s three-month-old digital marketplace connects landlords or tenants that have unused warehouse space with businesses that need to store products or cargo for short periods of time.

The company’s new partner, Anaheim-based Associated Warehouses Inc., is a network of logistics services providers that together operate more than 500 shared and contracted warehousing facilities – at least 110 million square feet – across the U.S., Canada, Mexico and Europe, according to Mark Richards, vice president of AWI.

Warehouse Exchange had 20 facilities listed on its platform, for a total of around 450,000 square feet of available space across the West Coast and the Mid-West markets, prior to the link with AWI.

The deal represents a quantum leap for Warehouse Exchange in terms of the potential inventory of businesses that have extra space, said Jonathan Rosenthal, the founder of the startup, who also is co-managing partner of Sawtelle investment firm Saybrook Corporate Opportunity Funds.

“This was a natural partnership for us,” Rosenthal said. “We’re expanding our platform rapidly and are already getting inquiries from other warehouse and logistics consortiums that would like to be a part of this.”

AWI gets a new service to add to its menu.

“We provide a one-stop shop for our clients who are looking for third-party logistics,” Richards explained. “We see what Warehouse Exchange is offering and it’s another way for people to get connected with the companies in our consortium.”

Warehouse Exchange does not set pricing – it leaves the buyers and the sellers to negotiate their terms. A deal based on finding space for pallets, for example, might range from $6 to $20 per pallet. Warehouse Exchange would take 10 percent of the total value of the deal –5 percent each from the buyer and seller.

The arrangement has already attracted a local customer – AWI member State Logistics of Buena Park.

Capital Appeal

The Port of Los Angeles has launched in a bid to draw more private capital to infrastructure projects, port officials said.

The website launched last week, and combines cargo and financial data and other information for would-be bond investors and rating agencies.

Port officials said the long-term goal is to increase and diversify the roster of investors in the port’s bond programs, with an eye on retail investors, local banks and wealth managers.


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