Snapchat gets $1 million a day for branded augmented reality; K1 invests $200 million in SecureAuth; and Disney adds tech execs to board.
Snapchat’s 3-D augmented reality lenses are the newest marketing ploy that allows people to put virtual avatars, or Bitmojis, in a real-life setting, DigiDay reports. Brands like Budweiser, BMW, and this month, McDonald’s, have tested this AR development. One ad buyer from a major media shop said an augmented reality lens typically costs between $500,000 and $1 million per day.
K1 Investment Management announced it has invested more than $200 million in cybersecurity firm SecureAuth Corp., according to a press release. SecureAuth is also merging with Core Security, a discovery, identity governance and threat management software developer.
Walt Disney Co. has added two chief executives from the technology world to its board of directors, Variety reports. Oracle Chief Executive Safra Catz and Francis deSouza, chief executive of biotech firm Illumina, have been elected to board seats starting Feb. 1. The appointments expand the Disney board to 14 members.
Technology reporter Garrett Reim can be reached at firstname.lastname@example.org. Follow him on Twitter @garrettreim for the latest in L.A. tech news.
For reprint and licensing requests for this article, CLICK HERE.