Los Angeles Snapchat makes inroads in the United Kingdom, SAG-AFTRA threatens video game publishers with strike, and HelloTech hires president.
Snapchat Makes Inroads in the United Kingdom
In light of a growing local user base on Snapchat, marketers in the United Kingdom are increasingly advertising on the ephemeral app, reports DigiDay. In the country, Snapchat has 10 million daily active users, and two-thirds of those users spend 30 minutes a day in the app.
HelloTech Hires President
HelloTech has hired Ted Hong as its president, according to a press release. Hong, formerly the chief marketing officer of delivery service Dropoff, will oversee HelloTech’s marketing efforts and product development.
SAG-AFTRA Threatens Video Game Publishers with Strike
Video game actors represented by SAG-AFTRA are threatening to go on strike Friday if demands for a larger cut of royalties and limits on “vocally stressful sessions” are not enacted, reports the L.A. Business Journal. The union argues that voice and motion-capture actors in the multibillion-dollar video game industry receive an unequal portion of that revenue due to outdated contract terms.
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