As part of its social media push prior to President Obama’s last State of the Union speech, the administration has joined Snapchat as the user “WhiteHouse.”

Noting that there are more than 100 million daily active Snapchat users, and more than 60 percent of American smartphone users between the ages of 13 and 34 use the platform, White House Director of Product Josh Miller wrote in a blog post Monday that the app fit into the administration’s social media strategy.

“At the White House, our digital strategy centers around meeting people where they are,” he wrote. “In light of the number of Americans who use the service to consume news and share with their friends, the White House is joining Snapchat to engage this broad cross-section of the population in new and creative ways.”

The administration’s first video post tomorrow will be footage of State of the Union speech preparations.

President Obama is also an active user of Twitter and Facebook.

Technology reporter Garrett Reim can be reached at greim@labusinessjournal.com. Follow him on Twitter @garrettreim for the latest in L.A. tech news.

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