Bijan’s Rodeo Drive Store Fetches $122 Million.

Bijan’s Rodeo Drive Store Fetches $122 Million.

Bijan’s yellow store on Rodeo Drive sold last month for $122 million, or $19,405 a square foot, to the parent company of Louis Vuitton, according to CoStar records.

That makes it a deal considerably ritzier than Chanel’s purchase of its Rodeo store last year for $152 million, or $13,217 a square foot – then a retail record per square foot for California.

Representatives at the buyer, LVMH Moet Hennessy Louis Vuitton Inc., did not immediately return a request for comment. Holliday Fenoglio Fowler’s Bryan Ley, Marc Schillinger, and Bill Fishel represented the sellers, confirmed via CoStar as the Brooks Caddell Barton Trust and Dominium Management Corp.

Related Link: Bijan Store on Rodeo Drive Sells for At Least $67 Million

“It’s probably one of the most iconic buildings on Rodeo Drive, on one of the best blocks,” Ley said at the time that the sale was first announced in July. “You’re surrounded by other great names like Chanel, Hermes, and Hugo Boss. All buyers of high street are targeting the best streets in America, and this is one of them.”

Bijan has sold exclusively priced menswear out of the 6,287-square-foot Rodeo shop for about 40 years, and is marked by the yellow Rolls Royce and Bugatti often parked outside.

Houman Mahboubi, a broker at Jones Lang LaSalle who specializes in the Beverly Hills market but was not involved with the sale, said such Rodeo properties rarely sell, thus increasing their value.

“The value only goes up,” he said.

Real estate reporter Daina Beth Solomon can be reached at dsolomon@labusinessjournal.com. Follow @dainabethcita on Twitter for the latest in L.A. real estate news.

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