Content management service CrownPeak of Baldwin Hills has raised a $50 million round and merged with website quality assurance platform ActiveStandards of London.

The funding round was raised from K1 Investment Management of El Segundo. The investment will be used to help support the cost of merging the companies, launch integrated products, and hire new sales representatives, marketers, and engineers.

CrownPeak’s content management services help its clients build and run websites, while ActiveStandards’ services are used to test website performance and keep marketing language updated.

CrownPeak Chief Operating Officer Jim Yares has been appointed chief executive of the combined company, which will also be called CrownPeak. Former ActiveStandards Chief Executive Simon Lande and outgoing CrownPeak Chief Executive Jim Howard will become advisers to the new firm, which will split its headquarters between in Los Angeles and London.

CrownPeak and ActiveStandards have worked together before, providing integrated software offerings to joint clients in the financial services and pharmaceutical industries.

Technology reporter Garrett Reim can be reached at greim@labusinessjournal.com. Follow him on Twitter @garrettreim for the latest in L.A. tech news.

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