Walt Disney Co. has expanded its Disney Movies Anywhere, a cloud-based digital locker that consumers can use to store purchased Disney movies and then import that content to a variety of devices and platforms.
Disney has made its content widely available via Disney Movies Anywhere on iTunes, Google Play, Walmart’s Vudu, Amazon Fire TV and others. The partnership announced Tuesday will allow customers to view content on video streaming platforms Amazon Prime and Microsoft’s Movies and TV service.
The Movies Anywhere platform offers about 450 Disney, Pixar, Marvel and Lucasfilm titles, as well as some short-form content.
Disney has notably not sought to build a proprietary video subscription platform, in the mold of Netflix, Amazon Prime or HBO GO, despite having a vast catalog of filmed and television content. The media company has instead focused on making access to its content ubiquitous and easy to own.
“As consumers seek to build their digital libraries and protect their purchases for the long term, Disney Movies Anywhere makes it easier than ever to buy once and watch anywhere,” Janice Marinelli, president of Disney and ABC Home Entertainment & Television Distribution, said in a statement.
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