A weekly roundup of L.A. tech company and product launches.

Starz: Beverly Hill’s Starz, a cable and satellite television network, launched as an app on digital media set-top box Roku. The launch is part of the network’s strategy to put Starz on multiple streaming devices, meeting viewers where they are.

Warner Bros. Interactive: The video game for the recently released movie “Mad Max: Fury Road” was launched by Burbank’s Warner Bros. Interactive. The game was co-created with Swedish game development company Avalanche Studios and is available on PlayStation4, Xbox One and Windows PC.

Telesign: User identification software company Telesign of Marina del Rey launched Smart Verify. The product determines the best way to verify user identity by automatically deciding between SMS, voice or push notifications for two-factor authentication.

Velocify: Sales lead and workflow management software Velocify launched Pulse, an automated system to streamline sales calls and give sales representatives incentives to close more sales. The system gives managers a map of their team’s sales process and tools to reroute a sales representative’s activity.

Focus Motion: Santa Monica’s Focus Motion, a motion recognition software company, released a new software development kit that allows developers working on any smart watch or smart watch operating system to automatically track movements, exercises and gestures.

Pogoseat: Anschutz Entertainment Group announced a partnership with seat upgrade app Pogoseat of Venice. Audience members at AEG venues and events will be able to upgrade their seats using the Pogoseat app at anytime during an event.

Rubicon Project: Playa Vista automated advertising company Rubicon Project announced a partnership with Britain’s Bitposter to launch automated out-of-home advertising sales. Rubicon’s buying and selling advertising software will automate some of Bitposter’s 300,000 digital and static out-of-home billboards sales.

Technology reporter Garrett Reim can be reached at greim@labusinessjournal.com. Follow him on Twitter @garrettreim for the latest in L.A. tech news.

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