Advertisers are naturally are attracted to Venice's Snapchat, the social-networking startup, because of its 100 million daily users, the Los Angeles Times reports. But the fact the company won’t use targeted advertising – which show users ads based on their browsing histories – is becoming a bone of contention. Chief Executive Evan Spiegel said he aims to balance what users want with advertisers’ expectations. Still, Snapchat calls targeted ads “creepy.”
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