The recent bankruptcy filing of American Apparel Inc. has created a media stir – not least because the downtown L.A.-based clothing company has for years bucked the trend of outsourcing garment manufacturing to countries with dirt-cheap labor. The firm, founded by the controversial Dov Charney, built its brand around the creation of “sweatshop-free” American jobs, raising the tantalizing prospect that even in the era of globalization savvy U.S. entrepreneurs could generate employment here at home and make a tidy profit as well.

Predictably, American Apparel’s financial struggles are being framed by some as a cautionary tale. “There is too much emphasis being placed in having things made in America,” Lloyd Greif, chief executive of investment banking firm Greif & Co., told the Los Angeles Times recently. Josh Arnold, an equities analyst, echoed this sentiment, declaring in the same article, “This manufacturing model makes no sense. … It costs way too much money.”

One can assume that neither Greif’s nor Arnold’s livelihood depends on “having things made in America.” The same cannot be said, however, for millions of Americans either presently employed in manufacturing or displaced by the loss of U.S. manufacturing jobs. For them – which is to say, for nearly 10 percent of our nation’s working and middle class – “Made in America” means making it in America.

More broadly, the cavalier dismissal of business models predicated on creating American jobs runs counter to the very notion of reversing the nation’s historic levels of economic inequality. There is simply no way to rebuild the American middle class without bringing back at least some of the manufacturing jobs that have been off-shored as well as creating industries that rely on homegrown labor.

President Barack Obama and congressional leaders understand this well, which is why numerous “Make It in America” laws have been enacted in recent years. These statutes cover everything from incentivizing U.S. manufacturing to penalizing outsourcing to providing funds for workforce training.

Job creation

Activists also are pushing for new policies to create more American manufacturing jobs. One of the best examples is Jobs to Move America, a campaign spearheaded by the Los Angeles Alliance for a New Economy that is pushing for the billions of taxpayer dollars spent each year on trains and buses to be directed to companies that generate jobs in the United States. A core part of the project is to ensure that many of these transit jobs go to underserved communities where middle-class employment is particularly hard to come by.

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