Dating app Tinder has updated its app to allow users to include education and job information on their profiles – data that could help the company expand beyond the dating industry.
Tinder also said it has improved its matching algorithm and changed its messaging interface, allowing users to better organize their inbox.
Known for its simple interface in which users are matched when they mutually like each other by swiping right on their cellphones, Tinder has been adding features of late. Last month, it added Super Like, a feature that lets users tip off a potential mate once a day that they are especially interested.
Tinder said it sees job and education information as another way to better connect users.
“The addition of job and education detail to profiles provides extra context and will enable users to make more informed choices when deciding who to swipe right on, leading to even better matches,” the company said in a statement.
As a user comes across others with similar backgrounds, the app highlights commonalities and pushes them to the foreground of the screen.
Going forward, education and job information could help Tinder expand into business networking, a goal that Chief Executive Sean Rad has said he is keen to do. In August, Tinder helped launch a networking app for all past and current members of Forbes’ “30 Under 30” list. The app included a member directory, a social platform to share links and ask questions, and a messaging feature.
Job and education information would also be valuable demographic information for Tinder’s advertising efforts. Tinder’s parent company, Match Group of Dallas, said in a recent S-1 filing, in advance of a potential $466 million initial public offering, that it wants to generate more ad revenue within the app.
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