The YouTube networks of DreamWorks Animation SKG Inc. will produce 200 hours of original programming for mobile streaming to customers of Verizon Communications, the companies announced Wednesday.
AwesomenessTV will program a channel of scripted and unscripted content for teens and young millennials, while DreamWorksTV will feature family-oriented live-action and animated short-form content.
Chief Executive Brian Robbins, who oversees both AwesomenessTV and DreamWorksTV, said the opportunity expands the audience for both online networks.
“Mobile is where our audience lives which is why we are looking forward to working with Verizon to introduce our programming and talent to their massive customer base,” Robbins said in a prepared statement.
The Glendale studio acquired Los Angeles-based AwesomenessTV almost two years ago for $33 million. Late last year, the animation studio sold off a 25 percent interest to Hearst Corp. for $81.3 million.
Financial terms of Wednesday's deal were not disclosed.
DreamWorksTV was launched in June of last year with live-action comedy and reality series, original animated series and short-form content featuring characters from DreamWorks films, including Shrek and Puss in Boots.
Shares in DreamWorks closed up 71 cents, or more than 3 percent, to $22.18 on the Nasdaq exchange.
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