Walt Disney Co. of Burbank has invested another $200 million into Vice Media Inc., on top of the $200 million it invested last month, reports the Wall Street Journal.
The investment gives Disney ownership of almost 20 percent of Vice Media and lifts the company’s valuation to between $4 billion to $4.5 billion.
Vice Media of New York is an alternative online news and entertainment site known for stunts like sending Dennis Rodman to North Korea. The company maintains an office in Venice and its chief executive, Shane Smith, in August purchased a $23 million home in Santa Monica.
The additional money from Disney will reportedly go toward programming for a new cable channel named Viceland, which is schedule to launch Feb. 28 in the television slot occupied by A+E Networks’ History channel spinoff, H2. Vice will also use the money for enhancing online and mobile platforms, and international expansion.
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