Big Frame, a YouTube talent management company, has added 11 content creators to its clientele.

They include fashion and beauty gurus That’s Heart, Arden Ricks and Aspyn Ovard; comedy and lifestyle talent Lauren Luthringshausen, Ava Gordy and Kevin Droniak; Settle Down Kids sketch group members Josh Sobo, Jonah Green and Ryan Abe; artist Mary Doodles; and gamer Lisa Malambri.

Many of the new additions will stay with their respective multichannel networks.

Big Frame, which also operates as a MCN, reaches more than 70 million subscribers. AwesomenessTV acquired the Culver City company in April for $15 million.

“We are excited about signing this new group of phenomenal talent who have strong followings and are on a steep growth trajectory,” said Big Frame co-President Larry Shapiro in a statement. “We are starting to build formats and IP that will move across multiple entertainment platforms.”

Staff reporter Melissah Yang can be reached at MYang@labusinessjournal.com. Follow her on Twitter @MelissahYang for the latest in L.A. tech news.

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