3BlackDot, an influencer-driven entertainment production company, has launched a multichannel network called Jetpak to try and put content creators’ ad money back in their pockets.
Unlike other MCNs that take a percentage of a YouTuber’s video ad revenue, the subscription-based Jetpak will ask the content creators to pay a monthly fee.
“Why am I giving up anywhere from 5 percent to 45 percent of my paycheck for a finite service?” asked co-founder Angelo Pullen, a former Machinima division head.
The monthly fee will get the influencers a range of services. For example, one higher-end service would help content creators combat copyright strikes and content ID claims. A pricing model is expected to be announced within a month.
Jetpak plans to stay hands-off the ad dollars made from content creators’ videos, relying solely on subscription fees as its revenue stream. But that’s not to say it won’t take a percentage off of brand deals 3BlackDot secures for talent outside of the content creation process.
The MCN is financed by 3BlackDot, which is headquartered in downtown Los Angeles. Its first mobile game, Zombie Killer Squad, featured popular influencers such as Adam Montoya and Tom Cassell.
Jetpak launched with three channels already in tow: Montoya’s SeaNanners, Cassell’s TheSyndicateProject and Scott Robison’s TheMrSark. This brings 15 million subscribers and 100 million monthly views to the newly birthed MCN.
Pullen said more than 3,000 influencers showed interest in joining Jetpak within 24 hours of announcing its launch.
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