AXS announced last week that it is adding entertainment news and coverage of live events. The first event covered on the site was the New Orleans Jazz & Heritage Festival, which is produced by AEG’s AEG Live concert promotions business.

The initiative builds on the platform’s Examiner.com division, which posts news and features from around the country. The entertainment news will be written by many of those same people who will cover events in their local cities.

Tom Andrus, senior vice president and general manager at AXS.com, said the move was designed in response to what he said was a lack of coverage of live events. The site will also serve to publicize certain events produced by AEG.

“There are lots of salacious celebrity sites and some deep music sites, but nothing covering where to go out and what was the event like,” Andrus said. “In the live-events business, one of the hardest things to do is get people to know what’s going on.”

In January, ownership of Examiner.com was shifted from Philip Anschutz’s holding company, Anschutz Corp. of Denver, to AXS of downtown Los Angeles. That change was done to allow the ticketing site to work more closely with the Web news operation. There was no financial transaction involved.

The first events covered by AXS will be those produced by AEG. AXS contributors will get V.I.P. access to AEG events, allowing more in-depth coverage, Andrus said. The site will also cover events produced by other companies and at venues not owned by AEG.

AXS will pay contributors, contracting for articles with thousands of freelance writers.

The addition of entertainment news is just one more feature AXS hopes it can use to win ticketing business from its primary rival, Hollywood’s Ticketmaster.

Staff reporter Jonathan Polakoff can be reached at jpolakoff@labusinessjournal.com or (323) 549-5225, ext. 226.

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