Snapchat has announced a new feature that will allow users to add customized filters depending on where the photo was taken.

The Geofilters function will be initially available in Los Angeles and New York, according to the company’s blog.

The location-based feature is the latest update to the app that suggests the Venice company is experimenting with potential modes of monetization. Snapchat’s Our Story, which debuted last month at Electric Daisy Carnival in Las Vegas, stitches together photos and videos uploaded by users from the event.

Staff reporter Melissah Yang can be reached at Follow her on Twitter @MelissahYang for the latest in L.A. tech news.

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