Saban Brands on Monday said it would partner with Cirque du Soleil Média to create an original, multi-platform children's media property based on the iconic circus entertainment brand.

The affiliate of Los Angeles billionaire Haim Saban’s Saban Capital Group said the deal would include a TV series, online content and merchandise.

CAA brokered the deal with Saban Brands on behalf of Cirque du Soleil Média, a Montreal-based joint venture of Cirque du Soleil and Toronto media giant Bell Media.

"This new project promises to be a groundbreaking new kids property with worldwide appeal and numerous off-screen extensions,” Elie Dekel, president of Saban Brands., said in a statement.

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