Multichannel network Collective Digital Studio last year spun out of music management firm The Collective, and now it’s leaving its parent behind.
Chairman Michael Green announced The Collective, which launched in 2005 and whose clients include Linkin Park and Toni Braxton, will close its doors so he can fully focus on the digital video business.
“The management company was our path to content creation and now that we’re there, it makes sense to double down on Collective Digital Studio, which is where our future is,” Green said in a statement.
The Beverly Hills company boasts a streamlined operation with 1 billion monthly views across its 800 YouTube channels. While Walt Disney Co.’s Maker Studio brings in 9 billion views, those numbers are shared among 55,000 creators. CDS said it has seen 250 percent growth since February, adding between 60 million and 80 million views a month.
CDS received an eight-figure minority investment from German media giant ProSiebenSat.1 Group in March.
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