If you’re a fan of AMC’s “Mad Men,” then you’ve probably seen actor Jon Hamm lounging in sleek midcentury modern office furniture while sipping a stiff drink as his iconic character, Don Draper.
The show helped repopularize the design aesthetic that has a strong connection to Los Angeles. That’s due in large part to the work of Vienna-born architect, Richard Neutra, whose Silver Lake office building on Glendale Boulevard is being rebooted this week as a museum and gallery. The project was led by Neutra’s 88-year-old son, Dion. The building will now be known as the Neutra Institute Museum of Silver Lake and will host art shows featuring the work of local artists, community gatherings and feature pieces of Neutra memorabilia.
Tech entrepreneur Rob Maigret rented the office for four months beginning in late 2012. He said the site, which is listed in the National Register of Historic Places, is better suited in its new role since its status prohibits many basic upgrades and renovations. Maigret said he paid $6,500 a month in rent for about 2,700 square feet of space.
“It’s a special place,” he said, but it was a difficult place to rent, especially considering the premium price tag.
Read the full story in the August 25 weekly edition of the Business Journal.
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