Moonshark, a mobile entertainment publisher, has been acquired by Bowling Green, Ky., mobile game studio Hitcents.
Hitcents said it will provide an in-house development team for the Century City company and support for its customers and products. Terms of the acquisition were not disclosed.
Backed by Creative Artist Agency and Qualcomm, Moonshark launched in 2012 to fund, produce and market mobile entertainment apps developed with celebrity talent. Hitcents, CAA and actor Tom Hanks teamed up to launch last week Hanx Writer, a simulated typewriter complete with key clacks and the all-too-familiar “ding” as digital paper shifts to the next line. The app topped Apple’s iTunes app store for iPad Monday.
“We have enjoyed a great working relationship with CAA within the mobile space, and were impressed by the creativity and quality of the entertainment apps that Moonshark had published,” said Ed Mills, Hitcents’ co-founder, in a statement. “Combining Moonshark’s world-class IP with Hitcents’ resources will enable us to marry talent and creativity to deliver original premium content to an extremely active space.”
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