Manatt Digital Media has hired Eunice Shin to head its business consulting services, capping off nearly a year of growth for the new investment and consulting arm of West L.A. law firm Manatt Phelps & Phillips.

The division was founded last spring to further position the firm in the burgeoning digital media and entertainment scene; it provides legal services, business consulting and venture capital in the space.

Shin fits the division’s criteria and will boost the firm, said Chief Executive Peter Csathy.

“We’ve been looking for the right person to be the senior business consultant at Manatt Digital Media,” Csathy said.

Shin, 39, will provide digital transformation knowhow to clients across a range of industries, including banking and health care. Shin has been consulting for the media and entertainment industry for 18 years, most recently at Cognizant Technology Solutions.

“A lot of consulting companies are investing in Los Angeles,” she said, “but not that many are truly at the heart of digital media.”

Manatt Digital Media, spearheaded by Chairman T. Hale Boggs, has expanded quickly, nearly doubling its number of employees to about 50 in its first 11 months. The division has made investments ranging from $25,000 to $500,000 in about 10 companies, including Encino YouTube network DanceOn and MovieLaLa, a social network for movie fans.

Entertainment Expansion

Lewis Brisbois Bisgaard & Smith has grown to become the largest law firm in Los Angeles by attorney head count as it caters to the middle market, taking on high volumes of litigation work at lower or more flexible rates than white-shoe firms.

Those traits also helped it recently recruit Jonathan Pink, its new entertainment practice co-chairman and the former head of entertainment, media and Internet practice in the L.A. outpost of St. Louis’ Bryan Cave.

“It has a very deep litigation bench, which suited my clients particularly well,” said Pink, 52, who handles litigation for entertainment clients. “There were and continue to be certain clients who could not really stomach the rates I was charging at Bryan Cave, and here I have the ability to service even those clients.”

He also said the firm’s nimble management, along with the fact that he would be close to firm decision-makers, including Managing Partner Robert Lewis in Los Angeles, were factors in his move.

Traditionally an insurance litigation powerhouse, Lewis Brisbois has been looking to expand further in the intellectual property and entertainment areas, said Dan DeCarlo, co-chairman of the firm’s intellectual property and technology group.

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