SAHAR SOFIA SANJAR, 29
LaChambre Public Relations,
FINANCIALS: $740,000 in
revenue for 2012.
What led you to start your own company?
The moment I learned about the world of PR, I knew I would start a PR agency.
Where did you get the startup money?
I had money set aside for this project. I timed the launch with the date that a few of my new contracts went into effect. That way, their retainers would help maintain the business, to an extent.
What were the biggest challenges?
One was the expense. Making sure you have the right showroom space in an ideal area is costly. We need a showroom as a fashion PR company to display client samples so stylists, agents, publicists and celebrities can check them out. Being the owner and my own assistant, showroom assistant and accountant. Being responsible for it all, the good and the bad.
What was the most important lesson you learned?
That I can’t do everything myself. Focus on the strengths of your business, because inevitably those strengths help bolster the weakness. That’s why it’s important to build the right team around you.
Does your youth lead to awkward situations, such as when you supervise older workers or meet with clients and investors?
This industry of fashion and PR thrives on youth. We’re hungry. We’re ambitious. We want more. I think people see that when they sit with me – so age never becomes an issue.
Will you start another company?
Could you ever work for someone else?
Never say never, right?
What do you do to relax?
I really enjoy Soul Cycle and Pilates Plus. I find reading and eating really relaxing, too. Most of all, I am the most relaxed when I am with family.
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