Unified Grocers Inc., a Commerce wholesaler serving independent grocery stores, is expanding its marketing to Hispanics, including a digital campaign.
“The key objective for us is to increase top-line sales for retailers and manufacturers and for Unified as well,” said Nancy Lopez-Pedroza, regional marketing manager of Unified Grocers.
The new campaign comes in two parts. The first is called Celebremos, or Let’s Celebrate. It includes events such as sweepstakes and sampling tables at independent retailers. Lopez-Pedroza said the storefront programs are for its large to midsize retail chains such as Northgate Gonzalez Market in Anaheim and Superior Grocers in Santa Fe Springs.
The second program, Mercado Savings, is a digital campaign using social media and creating online content for all of its 400 Hispanic retail locations.
“We want to provide those millennial Latinos with content that is relevant to them, such as recipes and reward them for making purchases at our Hispanic independents,” Lopez-Pedroza said.
Founded in 1999, Unified Grocers serves more than 3,000 independent grocers on the West Coast. Last year, the company generated an estimated $3.8 billion in sales.
Signal Hill production studio Kirby Studios recently announced the opening of its first facility, StudioOne in Long Beach.
The site is designed to offer ad agencies and production companies a studio to film or photograph automotive campaigns.
“Creating the right environment is essential to flawless photography,” said Jim Kirby, the company’s founder.
Kirby, a former movie stunt-car driver, has worked in the film and TV vehicle business, modifying cars for productions with his company L.A. Prep Inc., a Signal Hill company that prepares cars for commercials and movie filming,which he formed in 1983.
Kirby Studios, a sister company to L.A. Prep, was founded last month and has a staff of three. Kirby said his professional background and work with agencies and directors helped shape what services to offer at the new 6,000-square-foot studio.
StudioOne features lighting and equipment tailored for automotive commercials and the set can be adapted to accommodate a range of vehicle sizes. Production companies can bring their own equipment and supplies into the studio. The facility also offers discretion for agencies wanting to shoot commercials in secret.
“We can guarantee that high-security vehicles will be protected from prying eyes in all phases of the shoot,” Kirby said.
StudioOne is a single, standalone studio but there are plans to expand by adding four to six additional studio spaces and a turntable platform to show cars from all angles.
For reprint and licensing requests for this article, CLICK HERE.
Stories You May Also Be Interested In
- West L.A. Firm Teams Up to Extend Global Reach
- Hispanic Female Ad Exec Looks to Nurture Her Peers
- W Hollywood Debut Sold With 'Golden Age' Theme
- Ethnic Agency Makes Leap in Health Net Account
- Big-Name Clients Fuel Culver City Firm’s Growth
- Sightseeing Business to Offer Rolling Digital Ads
- Four Online Firms Consolidate to Leverage Services
- Marketing Director Stays Family-Minded at New Job