So what do you do when you’re the only child of the most famous female attorney in the United States? Most people in that situation would go running from the law, but not Lisa Bloom, the daughter of famed L.A. women’s rights attorney Gloria Allred. Bloom has carved out a career for herself in the law. Indeed, she spent a decade working in her mother’s firm handling high-profile cases herself – such as suing the Boy Scouts of America over sex discrimination – before moving to New York to be a host of her own Court TV show, and establishing herself as a legal commentator on CNN and other networks. Two years ago, she moved back to Los Angeles, where her fiancé lives, and opened the Bloom Firm, which handles a variety of cases. But what really drives her these days is a goal to write one book a year. Her first book, published last year, “Think: Straight Talk for Women to Stay Smart in a Dumbed-Down World” was a New York Times best seller. It’s about women in an era of degrading reality television and a culture obsessed with beauty. Bloom recently sat down with the Business Journal at her Woodland Hills office to talk about her relationship with her famous mother, why international travel is so important and why she wants to write a book every year.

Question: How was it growing up with your mom being one of the biggest lawyers in the country?

Answer: I saw her go through a lot. She went to law school when I was in middle school, then became a lawyer in my early years of high school and immediately started doing cases that got media attention. One of them was one that I pointed out to her at a Sav-On drugstore.

What happened there?

The toy aisle had one side marked “Girls Toys” and the other side was marked “Boys Toys.” The girls’ side had play vacuum cleaners, fake mops, etc., and the boys’ side had all the (play) money. And I said, “This is wrong. Why shouldn’t some of the money be on the girls’ side?” And she agreed. So she ended up suing Sav-On.

Just like that?

Well, we had a protest with me and my friends, my mom and some other mothers out front. I was probably 14 or 15. And they changed their policy immediately and just put up signs that said “Toys” from that point on. It was a great awakening for me because I thought, “Wow, you can actually get someone to change something.” And it wasn’t that hard.


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