Beverly Hills has new digs for its Conference & Visitors Bureau and they’re worthy of the famous 90210 ZIP code.

After years in a 1950s office building off South Beverly Drive, the CVB has moved into a new building at Santa Monica Boulevard and Canon Drive, which brings it into the Golden Triangle, the city’s retail and business core.

The new HQ will help the CVB cater to the city’s approximately 5 million annual tourists, said Julie Wagner, executive director.

“This is the first time we’ve really had a full visitor center,” she said. “This gives us an additional touch point that really allows us to interact with the consumers on a one-to-one basis.”

The visitor center features an interactive display to help guests map where to go, a concierge service to help plan a guest’s trip and a store with Beverly Hills-branded merchandise. The city-owned building, which cost $7.5 million to build, also houses the Chamber of Commerce.

“It’s set up to be a gateway into the city,” Wagner said.

– Natalie Jarvey

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