As a reporter covering tech and media, Shira Lazar was interviewing more and more people who became popular on YouTube. So she decided to create an online talk show featuring those YouTube hit-makers.
Her show, “Partners Project,” aired its first episode on YouTube in December. Each week, Lazar interviews a different Internet video celebrity.
Guests have included Dane Boedigheimer, the creator of a comedy about a talking orange called “The Annoying Orange,” and Joe Penna, who makes music videos of his own performances under the alias “MysteryGuitarMan.”
Lazar, who blogs about technology for CBSNews.com and regularly contributes to the Huffington Post, produces “Partners Project” with Damon Berger under their L.A.-based digital entertainment company, Disrupt/Group.
She wants to show how people can get the most out of producing YouTube videos.
“There’s a whole industry here that’s already big but only just beginning,” she said. “People are creating huge careers out of this.”
YouTube pays its most popular contributors, people whose videos have generated a high number of page views, a portion of the revenue from advertising sales.
For Boedigheimer and Penna, who each have more than 1.5 million subscribers to their shows, that money is enough to support a full-time YouTube career.
“Partners Project” has made seven episodes and already has more than 16,000 subscribers; most average more than 40,000 views.
“It’s about being there and being consistent and we’re doing that,” Lazar said. “It’s like Oprah. Oprah never stops.”
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