When Trevor Dewey moved to Los Angeles from Miami last spring, he found it hard to navigate the local dating scene. Recently divorced and rusty in the ways of romance, he felt that being an L.A. attorney didn't make him a babe magnet.
"It's not a sexy job like being in the entertainment business," he said. So Dewey, 41, started Wing Girls LA, a dating service for men that provides "wing girls" to help them meet other women in nightclubs and other social settings.
His wing girls meet clients at L.A.-area nightspots, mostly in Hollywood and West Hollywood. They also will accompany clients to holiday parties and other events, and even provide personal shopping services for a fashion makeover. Prices range from $75 to $85 per hour with a four-hour minimum.
Dewey got the idea when he realized he was having better luck when he went out on the town with a platonic female friend. Then he placed an ad on CraigsList, seeking a wing girl for hire. Worked great. He claims a couple of relationships stemming from his wing-girl introductions, but they haven't lasted.
He established the company in Hollywood in October with two wing girls, and now employs about 10 as independent contractors.
Dewey's shop joins Wing Girl Method in Venice, which has been in operation since 2004. Marni Kinrys, 28, runs the company full time with 23 freelance wing girls.
In addition to nights out with female backup, Wing Girl Method offers dating coaching in person and via e-mail and phone. Prices range from $34.99 a month for coaching to $750 for a three-hour outing with two wing girls.
When she found out about Dewey's company, Kinrys said she wrote him a cease-and-desist letter for using the term "Wing Girls."
"But then I met him and he's really nice," she said. "His company is different, so I don't see him as a threat. We could even maybe work together."
For now, Dewey isn't making enough money from Wing Girls LA to quit his day job as a contract attorney. But he might be moving toward show business as a result of Wing Girls LA.
"We've had some inquiries about making it a reality show, and we're looking to get an agent," Dewey said. "But I don't want to make fun of the clients. Most of the people we get are shy, but they're interesting, good guys. They're just not as smooth as some of the other guys out there."
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