Mike Kern has a knack for catching a wave.

When tattoos became all the rage, Kern developed a sunblock for body ink. And when actress Demi Moore sported a henna tattoo on the cover of People magazine, he began selling a do-it-yourself kit.

Now, looking to profit from the action sports craze, the Long Beach entrepreneur is marketing a product he sees as a crossover for boarders of all kinds. It looks like a skateboard, rides like a surfboard and, as Kern put it, is "the next best thing to the snowboard." It's called the Flowboard.

& #8226; Read the full Los Angeles Times story.

For reprint and licensing requests for this article, CLICK HERE.