The very first 3-D film festival in the United States is being held in Florida and it's expected to help boost the fortunes of Real D, a Beverly Hills company that is a leading provider of 3-D projection systems.

Real D is sponsoring and providing technical assistance to the fest, which was scheduled to kick off Oct. 10 in Orlando, and then will move to Coco Beach on Oct. 17-19.

Unlike most film festivals that are designed to promote and get distribution deals for movies, this event is geared toward promoting the art and science of 3-D filmmaking.

Besides major Hollywood studios such as Walt Disney Co., a slew of independent companies such as CGI Studios, DzignLight, In-Three and 3ality Digital are participating

All films and 3-D content will be screened in Real D 3-D, which is a hardware and software system that can be added to existing digital projectors. The system, according to industry sources, costs about $70,000, including installation.

Earlier this year, movie exhibitors Regal Entertainment Group and Cinemark USA Inc. signed deals to outfit 1,500 screens with Real D systems at movie theaters across North America. Real D also has similar deals with several smaller independent theater chains throughout North America and Europe.

Real D was instrumental in helping cobble together a $1.4 billion deal among movie exhibitors and five of Hollywood's major studios for a plan to help finance the rollout of digital cinema equipment in U.S. theaters.

As part of the agreement, the studios will help defray the cost to install the digital projectors, spreading to nearly 20,000 screens during the next several years. Those costs are expected to be offset by money saved from not having to manufacture and ship film prints.

The 3-D Film & Interactive Festival is premiering "3ology," a feature-length movie comprising various 3-D feature clips, short films and music videos from around the world.

Also being screened is the trailer for Walt Disney's upcoming 3-D film "Bolt," directed by Byron Howard and Chris Williams.

Foreign Import

Look out Madonna, South Korean music and dance sensation BoA is about to tour the United States with the Oct. 21 release of her new single, "Eat You Up."

SM Entertainment U.S.A., a Santa Monica unit of Seoul, South Korea, music management company SM Entertainment International, for years has been positioning the English-speaking pop star for a breakthrough in America.

BoA, whose sensuous dance moves and catchy lyrics have sent her to the top of the charts in South Korea and Japan, however, may not to translate to the American market, according to some industry analysts.

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